In the USA, poppi is well known among its target, but in Canada they haven't found their footing yet. We amplified poppi to Canadian audiences by telling them, poppi is your ultimate soda solution.
Using posters, we informed our target that poppi is a healthy soda that also tastes good.
Since poppi is harder to find, we used wild postings so people know where they can buy it close to them. We also have little stickers with a fun messages
Kareena Pinto - Strategist
Jordania Taillefer - Strategist
Rabee Ashfaq - Art Director
Chelsea Wiebe - Art Director
Dillon Stephenson - Copywriter